- Logo to celebrate 20th Anniversary of the hotel
- Have a symbol that represents Thai hospitality
- Use red and black colours following hotel’s logo which represents feminine and modern touch
- Use Number 2 in Thai character to represent Thainess
- Zero in the logo comes from Swissôtel in the logo
- Accent represents staff members who have to use accent pin in the uniform
- The position of 20 in the logo is infinity symbol to represent the endless future of the hotel.