Logo Design : 20th Anniversary of Swissotel Bangkok Ratchada

Brief

  • Logo to celebrate 20th Anniversary of the hotel
  • Have a symbol that represents Thai hospitality

Meaning

  • Use red and black colours following hotel’s logo which represents feminine and modern touch
  • Use Number 2 in Thai character to represent Thainess
  • Zero in the logo comes from Swissôtel in the logo
  • Accent represents staff members who have to use accent pin in the uniform
  • The position of 20 in the logo is infinity symbol to represent the endless future of the hotel.

Logo usage

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